Cloralen Brand Launch: Bleach Like a Boss
Splashy, unruly, liquid bleach hasn’t changed since its invention in 1930. Nearly a century later, Cloralen introduced the world’s first splash-free bleach gel. Bleach will never get the best of anyone again. In a world of white space, we created a bold, colorful integrated campaign on a scrappy budget, that encouraged consumers to Bleach Like a Boss.
Outspent 16:1 by the competition, Cloralen’s digital campaign garnered a +5% dollar sales growth in a declining category, resulting in +21% growth in dollar share. Boom.
