Modelo 360 Campaign: Brewed for those with a Fighting Spirit
In 2021, the brand continued to pay tribute to the exceptional individuals who embody the Fighting Spirit. Modelo is brewed with the same passion found in these stories, and honors heroes from all walks of life. Our team worked on the brand for 3 years and watched it double in size. Some highlights from our work include featuring Grammy award-winning musician Anderson Paak, Two-Division UFC Champion Amanda Nunes, Chef Eduardo Perez, and 8-Time Medalist Swimmer Nathan Adrian.
