To help drive pet adoption, we partnered with the Ad Council for an integrated campaign that let us all delve into the wonderful and weird thoughts our pets must have when observing the curious nature of their humans. In this campaign, pets examined the eccentricities of their owners' daily habits and rituals, such as playing in a sandbox, putting away their dogs toys, or flirting with another dog owner. The message: A Person is the Best Thing to Happen to a Shelter Pet, Be that Person
This campaign won several awards including a Clio, and to date has collected millions of views, all from donated media. It was also featured in Adweek, Communication Arts, and Ads of the World.
